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Why mass marketing is out and direct communication is in
To avoid being overwhelmed by a deluge of data, Will Scully-Power, data director at Mark, says it pays to apply the ‘one in ten’ rule. “Take 10% of the data once a week, process it and apply the...
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M&C Saatchi / Mark preparing our new home!
It’s exciting times in 2009 with M&C Saatchi / Mark moving to a new home. From 131 Macquarie Street to 99 Macquarie Street in Sydney. Stay up to date with weekly pics as they build our new...
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Come join DM agency of the year!
M&C Saatchi/ Mark are looking for seasoned leaders to drive the development of their client’s data marketing strategy and use of analytics to make informed marketing decisions. These indivduals...
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Reminder to subscribe to the Datarati’s FREE email newsletter!
To my fellow Datarati, This post is just a reminder for all of those of you who wish to recieve my blog content via email. At the top of this page, simply click on the button that says “Subscribe via...
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